Financial Times

Overview of the Financial Times (FT)

The Financial Times (FT), headquartered in London, is a globally recognized leader in financial and business journalism. Established in 1888, it has evolved into a digital-first publication with a combined paid circulation exceeding 1 million subscribers, including over 328,000 digital-only readers. The FT operates across 40 countries with 700 journalists, delivering authoritative coverage of global markets, economics, and geopolitics.

Editorial Mission

The FT is dedicated to providing accurate, insightful, and actionable news and analysis. Its mission centers on empowering professionals, investors, and policymakers with data-driven insights to navigate complex global challenges. The publication adheres to rigorous journalistic standards, prioritizing independence and ethical reporting .

Global Reach and Audience Profile

The FT boasts a monthly global reach (MGR) of 21 million readers, verified by PricewaterhouseCoopers LLP UK. Its audience includes:

• 29% C-suite executives
• 56% business decision-makers
• 23% high-net-worth individuals (liquid assets ≥£1M)
• 75% working for international companies

Notably, 61% of readers own luxury goods, reflecting its affluent demographic .

Monetary Policy Coverage

The FT’s Monetary Policy Radar provides real-time analysis of central bank actions:

• Federal Reserve: Tracking tariff impacts on US stagflation risks
• European Central Bank: Forecasting accelerated rate cuts
• Bank of Japan: Assessing delayed normalization amid trade shocks

This granular coverage helps investors anticipate macroeconomic shifts .

Corporate Insights

FT’s investigative reporting extends to major industry developments:

• Airbus-Spirit AeroSystems negotiations
• Boeing’s China market exposure
• Republican proposals to dismantle the PCAOB audit regulator

These exclusives combine regulatory context with strategic implications for stakeholders .

Innovation in Journalism

The FT pioneers multi-platform content delivery:

• 34% of digital traffic originates from mobile devices
• Interactive data visualizations in Charts that Matter series
• AI-driven personalization for subscriber content feeds

Its 2024 Business Book of the Year Award winner analyzed AI’s global economic impact .

Commitment to Integrity

Guided by core values of ambition, curiosity, and trust, the FT maintains strict editorial protocols:

• Mandatory fact-checking via Deloitte-assured processes
• Prohibition of libelous or unsubstantiated claims
• British English style compliance with financial terminology standards

These measures preserve its reputation for reliability .

Subscriber-Centric Model

The FT’s premium subscription service offers:

• Early access to market-moving analysis
• Cross-platform syncing (print/digital/mobile)
• Customizable alerts for 300+ economic indicators

This approach drives 92% retention rate among corporate subscribers .

Cultural Impact

Beyond finance, the FT shapes discourse through:

• Annual Business Book of the Year Award (£30,000 prize)
• Climate capitalism reporting with carbon-neutral pledges
• Global reader surveys informing ESG investment trends